Nick Beighton appointed COO of Asos

Tuesday, 21 October 2014

The Board of Asos has announced that Nick Beighton, Chief Financial Officer, will now be promoted to the position of Chief Operating Officer with immediate effect. In his new role, he will add responsibility for retail and international to his existing responsibilities for finance, IT, supply chain and logistics.

Beighton's expanded role will allow Nick Robertson, Chief Executive Officer, to focus on the company's growth strategy, customer experience and marketing. The company has started a search for a new Chief Financial Officer to strengthen the overall management team.

Commenting on the development, Nick Robertson, Chief Executive Officer said, “Nick and I have worked together for five years during which time he has taken on a growing number of operational responsibilities. This appointment is a logical progression for Asos. Nick's broadened role will allow him to play to his operational strengths, at the same time further strengthening the management team. This move frees me up to focus on strategy and growth as we head for our next staging post of 2.5 billion pounds (4 billion dollars) of sales.”

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