Miuccia Prada becomes co-CEO at Prada

Tuesday, 18 February 2014
Leaving her role as Chairperson of the Board of Prada, Miuccia Prada will now continue to serve as Executive Director and will take on the title of co-Chief Executive Officer at the fashion house, aside her husband Patrizio Bertelli, who will retain his role as CEO and Executive Director.

Former Deputy Chairman Carlo Mazzi will succeed Prada Chairperson. “The designer will concentrate on the day-to-day management of the business by devoting her time to guiding the further development of the Group, mainly in the creative design and brands communication activities,” said the company release.

It further added that Prada’s appointment as CEO is “a natural extension of the role she has already played in the group’s development and will be beneficial to the group’s long term growth and progress”.

The company recently reported a nine percent rise in revenue over the previous 12 months. The Prada brand was founded by Miuccia Prada's grandfather, Mario Prada, in 1913. She took the reins in 1978, along with her husband Bertelli, and took it from a small-time leather goods brand to a worldwide fashion name, introducing women's ready-to-wear in 1989. Before taking control of the company, Prada undertook a PhD in political sciences and also studied to become a mime artist.

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