Ivy Ross, who has worked for the likes of Calvin Klein, Coach and Gap, has been named the head of Google’s smart eyewear brand, Google Glass.
Joining this week, Ross issued an open letter on Google+ announcing her new role, stating that she hopes to answer the "audacious" questions Glass proposes.
In addition to working with numerous fashion names, Ross was also lead designer at Bausch & Lomb, one of the world's largest suppliers of eye health products, so she will bring both the technical know-how as well as a creative approach to Google’s smart eyewear.
In the letter, Ross expressed that: “Glass is especially cool, as no one has really tried to answer them with a product like this before.”
Ross replaces Babak Parviz as Google's Glass lead and will work under Google X for Astro Teller and co-founder Sergei Brin.
This is the latest development for Google Glass, last month it announced that it was teaming up with Luxottica, the group behind Ray-Ban and Oakley, to “design, develop and distribute a new breed of eyewear for Glass”, to make the wearable devices more fashionable.