Escada appoints Brand Director

Fashion label Escada has announced that Susanne Schaefer is assume the position of Brand Director for Escada Sport at Escada SE by April, 2012. Schaefer will be taking over from Ilka Bennewitz, who has been Brand Director and Head of Licenses to date, and who will be leaving the company at the end of the year for personal reasons.

In her new role, Schaefer will be responsible for brand management and the design of the Escada Sport line, and will report directly to CEO Dr. Bruno Sälzer. She brings with her a broad range of fashion experience from her previous position at Strenesse AG, where she has been overseeing product management and sourcing for the Strenesse Blue line.

Taking over from Bennewitz with regard licenses is Alexandra Valtin who will be pairing her existing function as Director for Marketing & Communications with responsibility for Escada SE licenses, which currently encompass fragrances, eyewear and homewares.

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