As announced by the company on October 15, 2013, Christopher Bailey has been appointed as Chief Creative and Chief Executive Officer and as a Director of the company from May 1, 2014. Angela Ahrendts stepped down as Chief Executive Officer and resigned her directorship on April 30, 2014.
Bailey has been at Burberry since 2001 and Chief Creative Officer for the past six years. He has overseen all consumer-facing activities, including product design and development, creative marketing, store design, consumer technology and digital innovation. In line with other great creative companies, he will continue to create and drive the vision for the company closely supported by an outstanding and experienced team and strong partners.
At the time of announcement in October, John Peace, Chairman of Burberry, had said, “I want to thank Angela personally for building a great culture and leading the company through the incredible transformation over the last eight years. I have no doubt that Christopher’s vision and leadership, with the excellent management team in place, will keep Burberry on the forefront creatively, digitally and financially, creating further value for shareholders in the next exciting stage of our evolution.”