Balenciaga and PPR have announced the appointment of Alexander Wang as Creative Director of the Balenciaga fashion house. Alexander Wang has responsibility for designing the brand’s women’s and men’s ready-to-wear and accessories collections, as well as for Balenciaga’s image. Alongside his new duties at Balenciaga, Alexander Wang will continue his activities with his own, independently-owned fashion house.
“I am deeply honoured to embark on this new role for a brand and house that I have such great admiration and respect for”, said Alexander Wang. Isabelle Guichot, President & CEO of Balenciaga, stated, “The Balenciaga fashion house and its staff are proud to welcome Alexander Wang, whose proven talent, modernity and individual and cosmopolitan vision of design will naturally embrace and enrich the unique heritage of this fashion house which will soon be one hundred years old.”
François-Henri Pinault, Chairman and CEO of PPR, added: “Balenciaga is an extraordinary fashion house with inexhaustible potential and it is endowed with a priceless heritage. Alexander Wang will use his creativity and his own research to reinterpret and immortalize the distinctive, modern and extremely innovative style imposed by Cristóbal Balenciaga.”
The Balenciaga fashion house, which has been part of the PPR Group since 2001, is one of the most influential names in fashion. Founded in 1919 by Cristóbal Balenciaga and established in Paris in 1936, it has been behind the biggest trends in fashion from 1930 to 1968. While the brand’s identity is firmly rooted in its highly symbolic prêt-à-porter collections, items of leather, footwear and accessories are also experiencing success worldwide. Among the flagship products of the house, are the collections of handbags. Balenciaga is also focusing on the development of its ready-to-wear collections for men which are successful. The brand has also revived its prestigious past in perfumery with the creation of three new fragrances: Balenciaga Paris, L’Essence and Florabotanica.
A coherent plan for the construction of a network of directly-operated stores has been developed in recent years under the direction of its President & CEO since 2007, Isabelle Guichot, which will bring the total number of stores worldwide to 62. In 2012, Balenciaga has strengthened in particular its presence in Asia, opening new stores in mainland China, bringing the total number of stores there to 11 by the end of June 2012. The house is running parallel expansion programmes, both in mature markets and in emerging countries as well as on the internet. Its website, initially launched in France, the United States and the UK, can deliver today in 24 countries.