Swedish fast fashion giant H&M has always been committed to supporting the creativity of young designers and encouraging them to undertake a career in the world of fashion, organising a range of initiatives with the aim of attracting new talents. This new initiative aims to prepare the students for the professional world.
H&M and Polimoda proposed an interesting stylistic exercise to some of the students on the Fashion Design and Fashion Technology courses: to create a capsule collection for boys for the fall/winter 2014 season. The prize for the first three winners is a gift card to be spent in the H&M stores, and for the best the chance of an internship in the Design department of H&M in Stockholm in Sweden.
These are the winners:
First prize - Design: Marco Ciabatti (Italy) / Development: Alessandra Bonciani (Italy)
Second prize - Design: Saki Shiogai (Japan) / Development: Taku Matsumoto (Japan)
Third prize - Design: Francesca Reberschegg (Italy) / Development: Lee Suin (China) and Qian Xue Wei (China)