And to young people also thought the Zegna fashion house, at the beginning of fashion week, announced the allocation of one million euro per year, for 25 years, to allow Italian graduates to achieve a master's degree or a doctorate abroad, but with the obligation to return to Italy after finishing their studies. "It's a scholarship against the brain drain. I is a project of 25 years for € 25 million Euros that will go to 200/300 students, with the must to return to Italy," said the CEO of the group, Gildo Zegna.
On the catwalk (64 fashion shows total including 7 doubles and a group with 6 brands), along with the clean lines and pale colors of Jil Sander and pastel shades of Alessandra Facchinetti for Tod's, we saw a lot of color. It did not pass unnoticed the irreverence of the designer Jeremy Scott, new designer at Moschino, which accepted the most famous fast food M on sweatshirts and bags with his capsule collection "Fast Fashion-Next Day After The Runway." So much color and a riot of floral designs for Furla brand that produces 76 percent of the sales abroad. Bicolor shoes and sprinkled with glitter powder for boots and shoes "Magenta" with Fratelli Rossetti mannish.
In 2013 there was strengthened the impact of foreign sales on total turnover which increased by 58 percent
The beautiful color games on the smooth velvet by Emilio Pucci and the shades of sand and the beige-pink by Bottega Veneta, fashion house, which closed in 2013 reaching a billion in revenue, with the pride of the CEO and president Marco Bizzarri. To remain in the field of accounts, the financial statements of women's fashion in 2013-14, gives hope even if with respecti to domestic consumption the crisis remains alarming.
According to the data of Italian fashion Sistem, in 2013 the sector turnover has diverged slightly compared to the previous year. To the growth on the foreign front, there is a further worsening of the Italian market, which would lead to close 2013 with a slight decline, estimated at 0.9 percent. The turnover of the sector would increase therefore below the 12.2 billion Euros. In 2013, however, the impact of foreign sales on total turnover, which increased by 58 percent, has strengthened. Exports of Italian women's fashion has seen a positive trend, recording an acceleration compared to 2012: on an annual basis, the foreign sales should indeed store a growth of +3.5 percent, globally leading to exceeding 7 billion Euros share. In contrast, the import is still characterized by a negative variation, indicating a decline estimated at 3.7 percent.
From our editor in Milan, Isabella Naef
Photo's: Moschino, Botega Veneta and Fratelli Rossetti