Kering has embraced the trend for sustainable fashion with the announcement of a five-year partnership with London College of Fashion which will see a series of annual talks, a yearly fashion prize and academic modules focused on green fashion issues.
Kering, home of some of the world's biggest luxury brands, including Gucci, Bottega Veneta, Stella McCartney, Saint Laurent and Alexander McQueen, has teamed up with the London College of Fashion's Centre for Sustainable Fashion.
"Sustainability in business is no longer an adjunct; it has to be integral to a new way of working," explained Professor Frances Horner, head of the school. "I look forward to seeing how our students, the fashion professionals of the future, respond to being matched with some of Kering's biggest brands."
With a mix of academic and industry talent, the partnership aims to play a key role as an incubator for new ways of thinking about sustainable fashion. “In my view, nothing is more important than providing the framework to educate and inspire the next generation to act and become the change-makers we will need to address our future challenges,” said Pinault.
Tomorrow, Kering's CEO François Henri Pinault will meet LCF's students for the first 'Kering Talks' event in London.