ISKO, an international manufacturer of denim that is part of the Turkey-based Sanko Group, has announced the winners of the second edition of their ISKO I-Skool Denim Design Digital Contest. In total, there were three winners who were selected by followers of the special ISKO Denim Talent
Awards Facebook page.
Altogether, more than 7.000 people voted for their favourite look amongst the 35 shortlisted entries on the Facebook page of the contest. The looks which received the highest number of likes, were awarded with a prize. Designers who entered the competition could choose from four different ´moods´ to inspire their work: bohemian blue, couture denim, active jeanswear and future fit. The first place went to Michal Hidas, an Israeli student at the Instituto Marangoni, for the jumpsuit and jacket she created. Hidas received 45 percent of votes and was rewarded with 40 meters of denim. Next on the list was Ilke Usluca from the University of the Arts London (UAL). Her outfit consisting of a pair of jeans, a cropped top and a denim jacket, was awarded with 25 meters of denim. Finally, Tobia Cecchin won the third prize for his baggy jeans for men and women that stood out because of their decorative zigzag stitches. The Italian creative, who studies at the University IUAV in Venice, could take 15 meters of denim home.
“Educate means innovate: this is the motto behind our ISKO I-Skool project. The third edition of our fashion talent competition will be more global: our ambition is to help future fashion stars grow to their full potential,” says Marco Lucietti, Global Marketing Director of Sanko´s ISKO division, about the competition. The competition was created to help build the future of fashion and support young talented designers. In addition to launching the competition that focuses on design, the organisation also organises a contest for the best ideas on denim marketing. All competitions that ISKO organises are part of the I-Skool project for which the denim specialist collaborates with fashion schools such as the Amsterdam Fashion Insitute, the University of Westminster and Polimoda.