Last night, global advertising network Lowe and Partners hosted the fourth annual Lowe Nova Awards in conjunction with Central Saint Martins, one of the world’s leading art schools. The initiative was designed to recognise and showcase the freshest, most innovative new creative talent. The event was hosted by Lowe and Partners Chairman Tony Wright alongside Dean of Central Saint Martin’s Jeremy Till and Unilever SVP Marc Mathieu.
This year, four Lowe Nova Awards were handed out; one to the overall winner, Lisandro Olmos, who graduated from Central Saint Martins this year, and three more to runners up; Sinaida Michalskaja, Rose Pilkington and Jack Idle, 1st, 2nd and 3rd Runner’s Up, respectively. Lisandro’s menswear collection is inspired by a direct response to the student protests in his native Venezuela against the socioeconomic policies and human rights of the government there. Titled Hero his collection looks at the idea of the modern ‘hero’, of an everyday man that fights for justice, human rights and what he believes to be fair. It also takes inspiration from superheroes such as Batman and Superman.
In addition, long-standing Lowe and Partners client Unilever honoured graduate Ferdinand Freiler with the Unilever Magic Award, and Lowe China picked up the Lowe Azul Award for Outstanding Creativity for their Human Traffic Signs campaign.