Susanne Oxenaar and partner Otto Nan have started a collaboration with eight students of the Amsterdam Fashion Institute in Holland. A new hotel concept is being realized in the heart of the captal which is going to be he first hotel in its kind Susanne Oxenaar and partner Otto Nan have started a collaboration with eight students of the Amsterdam Fashion Institute in Holland. A new hotel concept is being realized in the heart of the captal which is going to be the first hotel in its kind in which rooms are clothed as if they are models.
In each of the hotel rooms a different theme is applied in which they are treated as models, and the furniture as the accessories. Oxenaar explains: "It's about playing with proportions, if you're going to clothe a room, how are you going to design your clothes? Do you keep the room as a box-shape or do you somehow change the proportions?".
Some of the designers took inspiration from the the building's history, and others from their personal style such as the Juantita room which is a painting of the designer's love for India and it's bold colours. The lamps, for example, are like earrings in this room, literally the accessories. Together with Audax Textielmuseum and Dego, the team developed materials which were fire-proof.
"We enjoyed working with students at the Lloyd an Llove hotel and approached The Exchange as a sort of lab in which to experiment freely. To see how a student can take an object, deconstruct, modify and finally create a fabric-print from it is just inspiring. Seeing the finished rooms will probably be pretty overwhelming."
The official opening of the Exchange will take place on 2 December, 2011.
Image: Fashion Addict