Fashion academy AMD Akademie Mode & Design (AMD) extends its educational programmes with a brand new section called Lifestyle-PR. With this one year course, the school adapts to changing requirements of todays’ press and public relations through particularly innovative content.
Besides theoretical basics, special attention is paid to practical approaches. Main subjects are: writing in different formats, the preparation of press campaigns and presentations, the focused targeting of media, the development of storylines , creative writing and event management.
The study program Lifestyle-PR finishes with an AMD exam whereafter students receive the title of PR Consultant. Graduates get the opportunity doing a second examination, held by an objective institute and leading to the professional title ”PR Advisor/Consultant (PZOK)”.