Fashion news and fashion jobs

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Business|marketing Member

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

Fashion

Zara and Bad Bunny launch a capsule collection

Madrid – Spanish fashion chain Zara, the main commercial brand of the Inditex group, is expanding its collaboration with Puerto Rican singer Bad Bunny by launching its first collaborative capsule collection. The collection has already started selling in the singer's home country and will be available for sale globally from this upcoming May 21....

Retail|Interview

Ana Luisa to triple retail footprint as it opens debut stores in Florida & California

Physical retail has always been a shifting landscape, especially for fashion and accessories retailers, and 2026 is no exception. Over the coming year, retailers will have to grapple with ever-changing patterns when it comes to consumer behaviour, technological advancements, economic volatility, and logistical complexities. For some players,...