Business|Interview Member
Kristen D’Arcy on bringing True Religion’s Y2K codes to a new generation
True Religion’s marketing strategy can be summed up in three words: then and now, Kristen D’Arcy, who became the brand’s first chief marketing officer in 2023, told FashionUnited. “‘Then and now’ is about honouring our history while inspiring consumers to make the brand their own,” D’Arcy said. "Our heritage gives us a rich foundation of...
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RetailMember
Massimo Dutti lands in New York with SoHo store and Patti Smith exhibition
Madrid – Seven years after closing its Fifth Avenue store, Massimo Dutti, the Inditex group’s most exclusive fashion chain, returns to New York with the opening of a new flagship store. The brand has launched the space in New York’s sophisticated and vibrant SoHo neighbourhood, celebrating the occasion with an independent photography exhibition...
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