Fashion |Beauty
Salt Life continues to accelerate lifestyle offering with debut fragrance
Salt Life, the coastal lifestyle brand part of Iconix International, is continuing to accelerate its transformation beyond apparel to capture the “life on the water” experience, with a new global licensing deal with beauty company Revlon Consumer Products LLC, to develop its first-ever fragrance collection, expanding the brand into the beauty...
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Business|Interview Member
The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market
Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...
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