Retail
Brochu Walker to open first international flagship this summer
Los Angeles-based Brochu Walker, known for its "quiet luxury" aesthetic, is set to open its debut international flagship in Seoul, South Korea, in July, as part of the brand’s global evolution strategy. Brochu Walker has secured a 7,152 square foot store at Apgujeong-ro 42-gil 26, Gangnam-gu in Seoul, which will house five floors, including two...
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Fairs|Report
Chinese market: How a local presence helps French brands to establish themselves
During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....
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