Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

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BusinessMember

Urban Outfitters achieves record sales led by Nuuly and brand recovery

The US-based lifestyle group Urban Outfitters reported record total company net sales of 1.80 billion dollars for the fourth quarter ended January 31, 2026, representing a 10.1 percent increase over the previous year. For the full fiscal year, the group achieved net sales of 6.17 billion dollars, a 11.1 percent increase compared to fiscal 2025....

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Fashion |Interview

Marks & Spencer accelerates into Formula 1 with Williams Racing partnership

Marks & Spencer has signed a multiyear deal with Atlassian Williams F1 team, marking the British department store’s first move into Formula 1. From the 2026 season, the retailer will become the team’s official travel kit partner, dressing the Williams team as they compete across 24 races in 21 countries on the Formula 1 calendar. The partnership...

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Fashion |In Pictures

Gothic galore and Grecian classics: 7 Defining trends at London Fashion Week AW26

London Fashion Week’s AW26 season has come to an end, and with it has an edition marked by ambiguity, chaos and nostalgic references. While some runways were seemingly shaped by pop culture discourse, others stayed firmly within quintessential classics. Here are some of the defining trends for this edition. Gothic galore and Wuthering Heights...

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