MOMO, known for his conceptual collage work and urban intervention projects in places as far-flung as Manhattan, Seoul, and Madrid, was tapped to create an inspirational installation at Pier 40 during New York Fashion Week. The 5,000 square foot floor, which MOMO painted in a stunning geometrical kaleidoscope of colour, was just the start.
Yohji Yamamoto was so moved by MOMO’s work that he invited the Brooklyn artist to customize a selection of clothes for the Y-3 A/W 2009-10 presentation. Using silkscreens, stencils, and paint, MOMO put his unmistakable stamp onto everything from women’s blazers to men’s trousers. The resulting garments were so successful that 13 pieces have been produced in a very limited capacity, and will be available at Y-3 stores during the month of September only.
To complement the apparel collection, MOMO was commissioned to design a limited edition Hayworth High sneaker. Using his signature vivid, geometric shapes, he painted 3 unique designs on 3 cowhides. During the production process, the hides will be cut to form randomized patterns, resulting in 3 final products that even MOMO can’t predict. “A lot of my processes involve a shuffle. I like that as a game, as a means to create surprises for myself,” says MOMO. Only up to 120 pairs of each design will be produced.
The shoes will come in a box customized with MOMO graphics and will contain a limited edition artwork set by MOMO called Elements. Elements consists of 5 distinctly MOMO shapes, on hard card stock and in colours ranging from neon yellow to package blue. Holes in each shape make them easy to hang on a nail; shuffling the order of the shapes will create a fluid collage on any wall, in a staggering number of possible combinations.
350 pairs of the limited edition trainers will be available worldwide from the 1st of October, including Selfridges.
Image: Y-3 MOMO sneaker