Sportlifestyle company Puma launched the phase of its ambitious long-term sustainability program on Tuesday at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by
renowned industrial designer Yves Behar, Puma will set new standards within the Sportlifestyle retail industry.
The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins Puma's target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
Puma has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices and stores worldwide for the last five years and identified several key areas that need to be dealt with in order to further reduce Puma's "paw print". To address these issues, Puma is launching its next phase of puma.safe initiatives in the company's long-term sustainability program laying out ambitious targets to be achieved by 2015. Some of the objectives PUMA has set out to achieve in this period include: 25% reduction of CO2, energy, water and waste in Puma offices, stores, and warehouses and 50% of Puma's international collections to be manufactured using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester.
To monitor these objectives Pumais also establishing an external Advisory Board of experts in sustainability to consult on Puma's mission and audit Puma's sustainability program.
"For a long time our mission has been to become the most desirable Sportlifestyle company. With this next phase of our sustainability program we have evolved our mission to be the most desirable and sustainable Sportlifestyle company in the world," said Jochen Zeitz, Chairman and CEO of PUMA. "Through PUMAVision and our puma.safe program we have already started to reduce our carbon emissions, curtail wasteful transportation, recycle and reuse available materials, use water sparingly and become paperless."
Image: Puma Clever Little Bag
