Nike CEO Mark Parker and 22 Chinese Federations unveiled their uniform collections for the Olympics this week. Nike worked with Chinese athletes, the Chinese Olympic Committee, and 22 of the 28 sport Federations to complete its most lightweight and innovative performance
produc twhile showcasing the unique look of China. The collection ranges from footwear, using lightweight Flywire technology fibers and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.
"We work with athletes to elevate their performances and help them realize their potential. That is at the core of what Nike is all about," said Nike President and CEO Mark Parker. "This is some of the best work we've ever done. From BMX to Track and Field, athletes like Liu Xiang inspire us to create our best and most innovative product."
Nike's apparel and footwear for Chinese athletes is inspired by the nation's heritage and designed for performance, utilizing lightweight technology. Key products like the Nike Swift suit and the Taekwondo uniform will help athletes perform their best in Beijing. For China's athletes the experience means wearing uniforms that are steeped in the country's heritage and combined with Nike's performance innovation.
In China, Nike is the leading sportswear brand having passed the $1BN mark a year ahead of schedule. Beijing provides Nike with a global stage to capitalize on the momentum and brand leadership the company has firmly established in China. China represents Nike's largest sourcing country and is its largest business outside of the United States.
Image: Nike Olympic BMX