"The new Ultimate Lift jean is the latest addition to our great range of beautifully fitting Levi's jeans for women," said Loreen Zakem, Levi's Brand president of wholesale. "There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing, and that's exactly what Ultimate Lift jeans are all about."
The jeans will hit department and specialty stores nationwide this month, and will start at $48. By contouring the traditional shape of a jean's pattern, a cup shape is constructed. The jeans are designed to actually lift the wearer's rear into this cup shape of the seat, resulting in a firmly-lifted derriere. They will be available in three styles including a slim straight, a boot cut and a flared leg with a distinctive flap detail on the back pockets. Each silhouette is available in at least two different finishes.
Ultimate Lift jeans are the latest in a long line of innovative figure enhancing, fit solutions the Levi's(R) brand has introduced specifically for women. The first two styles came out in spring 2007, the Perfectly Slimming 512 launched with a built-in panel to flatten the tummy and the Curvy Bootcut 528 followed to enhance a woman's curves and eliminate rear waistband gaping.