"As a leading Converse retail location and a place where Elton shopped with his mom growing up, JCPenney makes this partnership a perfect fit to sell his signature footwear line."
Converse's Elton Brand line will launch with the EB1, a signature performance basketball shoe Brand will debut for the 2008-09 basketball season. The EB1 will retail for $65 and has just been launched exclusively at JCPenney. The shoe will roll out in additional colorways through spring 2009.
"I am excited to begin a partnership with one of the premier performance basketball shoe companies in the world," said Elton Brand.
"Converse represents both tradition, originality, and is in position to change the game in performance basketball footwear. The EB1 is a durable, but fast and versatile performance shoe, which is perfect for my style of play. With the EB1 sold nationwide at JCPenney, kids can have a cool, affordable shoe that looks fly when they wear it to school, and then they can get on the court and put in some work."