Tom Ford launched his first European store in Milan during men's fashion week. The new flagship will house the brand's shirting, ready-to-wear, made-to-order, accessories, sportswear (a technical ski line is in the works) and also a bespoke perfume counter.
The store features Kenya black marble, macassar wood, floor-to-ceiling mirrors, silk velvet and gray suede.
Eleven more openings are on tap over the next few months, including units in Saint Moritz, Moscow, Hong Kong, Las Vegas, San Francisco and Dubai.
In an interview with Womenswear Daily Ford stated: "Milan is the capital of menswear, and men here understand how a button-down should work and things that, in America, people don't know," he noted. "It's in their culture."