Stella McCartney announced today the launch of its ecommerce site following the relaunch of its branding site last month. The new online store is part of the global expansion of the brand which also just announced the openings of several retail locations worldwide to accelerate its distribution plans. E-commerce is exclusive to the US market, and will be followed by UK launch in the UK in the fall.
The ecommerce site offers a wide selection of the Spring/Summer 2008 collections, including ready to wear, and Stella’s cruelty-free shoes, bags and accessories. Each item is available to shop separately or “by look”, styled by Stella herself, with a video option to see the clothes in movement.
To celebrate the launch, each new member can get a chance to win a Stella Golden Ticket and win a new appaloosa bag. Stella McCartney also offers carbon neutral delivery options for the environmentally-friendly consumer.
The rest of the site celebrates every aspect of the Stella McCartney world online including adidas by Stella McCartney, fragances, organic skincare and lingerie. A special section dedicated to “Stella’s World” featuring videos and photos offers behind-the-scenes access to the brand and its most currents news.