American actress Scarlet Johansson will be facing the new winter 09/10 ad campaign of Mango. The Barcelona based company presented the advertisement at The Charles Hotel in Munich where the actress modelled the brand’s designs. The campaign was shot in a Los Angeles studio under the direction of acclaimed photographer Mario Sorrenti. Scarlett demonstrated a versatile look portraying an image of a youthful and powerful woman.
For this season Mango is adding 1980s influences to its collection. Shoulder lines are accentuated on suit jackets and outer garments, while the silhouette becomes narrower in lower garments. There is an emphasis on slim-fit trousers, biker trousers, leggings and pencil skirts. The highlighted colours are black and grey, with the odd touch of cobalt blue and claret.
Scarlett Johansson is taking over from Penelope Cruz, who collaborated with Mango for four seasons. With the launch of the new campaign and collection, Mango is looking to create a new vision of functional luxury, with an image that is delicate, sexy and powerful at the same time.