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New market research shows that categorising shoppers
according to their social strata is now "obsolete and no longer relevant", because the credit crisis has destroyed traditional spending trends.
According to the Daily Telegraph, the Retail Dynamics study claims that the 19pc of people planning to cut back on spending are some of the highest value purchasers.
"The most affluent groups are cutting back the most across nearly every category," the researchers said. "Conversely, the less well-off segments are decidedly not about to make downward changes in their lifestyle, even though their incomes may be under threat. The relationship between how consumers feel and how they behave is complex – it's not always those who are most worried who are changing their behaviour first."
People who are casualties of higher interest rates and tight budgets are on average planning to increase spend on lifestyle goods this year.
Source: Daily Telegraph |
