Luxury company Burberry increased its revenue with 21% over the past six months. Despite the strong sales numbers, the British fashion brand reported it was a hard selling season and it had to push its sales further by discounting products.
Angela Ahrendts, Chief Executive Officer, said: “Burberry made good progress in the second half. Total revenue was strong, with 21% reported and 2% underlying growth. During the period, we intensified innovation in core outerwear and accessory categories, continued to improve inventory management and advanced execution of our cost efficiency programme. Entering the new year, we believe the Burberry brand and operations are well-positioned to capitalise on available opportunities, with the goal of delivering sustainable long-term growth.”
Burberry will release its preliminary results for the year to 31 March 2009 on 19 May 2009.