Originally two of the largest competitors of the sports industry, especially for ‘Peace One Day’, Puma and adidas shook each other hands and played football together on Peace Day. For the first time after six decades the two companies teamed up and subsequently watch the movie ‘The Day after Peace’ by Jeremy Gilley, director and founder of Peace One Day. These events were the first joint activities since its founders Rudolf and Adi Dassler left their shared firm and established adidas and Puma.
"We at adidas are very proud to support Peace One Day together with Puma. We firmly believe that sport can bring the world together. Sport has shown this at countless occasions in the past and we are committed to the positive values found in sport: performance and passion, teamwork and fair play," said Herbert Hainer, CEO of adidas AG. "I am looking very much forward to our adidas and Puma football match and I hope that our joint initiative helps to raise further awareness for Peace One Day around the world."
The brothers Rudolf and Adi Dassler founded both companies adidas and PUMA in the 1940s. Until they separated and went their own way, they both owned a factory called ‘Gebrueder Dassler Sportschuhfabrik’ where they together manufactured sports shoes. In the last decades, adidas and Puma became worldwide leading brands. Both companies are still based in Herzogenaurach, Germany.