O’Neill CEO Jan Valdmaa believes that Keith’s industry knowledge and experience will be a huge asset in developing O’Neill’s growth; “Keith will be a strong addition to our team,” said Jan. “He brings with him an understanding of a global industry that stretches from sport performance to fashion. His knowledge and experience will help accelerate the growth of our brand and also act as a catalyst for a global range building exercise,” he said.
Prior to joining PUMA, Keith was President of Dockers Europe and earlier was Senior VP of Global Apparel, Accessories and Hardware at adidas.
His move to O’Neill is one that he is eagerly anticipating; “As a keen skier O’Neill is a brand that I strongly identify with,” said Keith. “Using my experience coupled with my understanding of the brand I hope to help bring it to the next level.”