His main focus is the Corporate Identity and Brand Positioning of Esprit always under the headline 'Esprit is an international youthful lifestyle company'. He coordinates and strengthen our brand and company message to the outside world and cares for the values of our brand even internally.
Prior to joining Esprit, Jan Erik has gained extensive experience in the Marketing Department at C&A . He was leading in the repositioning process of C&A. He will report directly to the CEO.