Clothing exhibition Bread & Butter will showcase the new collections of Fruit of the Loom. The casual wear
label will present its ‘Born in the USA’ collection at the AW10 show. The latest collection of men’s underwear will also be presented.
Known for their iconic t-shirt and sweat styles, Fruit of the Loom has created a new range of t-shirts, sweats, polos and shirts reminiscent of the 50’s American rebel era. Vintage shapes, styles and images, reflecting the brand’s American heritage, inspired the ‘Born in the USA’ collection.
Alison McKenzie, brand director, Fruit of the Loom said: “Bread & Butter is an essential platform for us to launch our new seasonal casualwear collection. It allows us to introduce Born In The USA to the most important, fashion influencers and showcase our new direction."