The dawning of October saw the fashion world descend on Paris to experience what is arguably the most highly anticipated of fashion weeks.
With highly influential and renowned designers: Lanvin, Givenchy, and Chanel showcasing their collections for SS10, you would be forgiven for thinking that Paris was only about the ubiquitous fashion houses. Whilst the presence of big name designers and celebrities alike was a mathematical certainty, thankfully there was one big ethical reason to keep an eye on Paris.
For the sixth successive year The Ethical Fashion Show teamed up with Institut Français de la Mode to present a four-day trade fair exclusively devoted to the cause of ethical fashion. Held in the famed Tapis Rouge (Red Carpet; A Parisian department store dating back to 1784).
The event showcased the cream of ethical fashion on the catwalk whilst looking to raise awareness on sustainable fashion through lectures, workshops and networking events geared towards professionals, students and members of the public.
Supported by the French government, and brands as varied as La Redoute and LVMH, the event oversaw the important Ethical Fashion Show award ceremony. Deserving winners for 2009 were Le Racines Du Ciel and Deux Filles En Fil. Closing with a special auction of designs by Satya Joti, and the Ethical Fashion Show, the event raised €2,670 towards building a health centre in the Alwar district of Rajasthan, India.
Among the 100 strong designers there was the great discovery of Brit, Ada Zanditon, who founded her self titled label last year, and showcased at the 2008 Ethical Fashion Show. Winning an award for the creativity of her debut collection. Greatly inspired by modern architecture and art, Zanditon’s SS10 range is titled ‘The Colony’.
Each of the designers exhibiting at the Ethical Fashion Show represent the versatility of eco fashion from across the globe, uniting to highlight the grave importance of the fashion industry’s treatment towards its craftsmen. By joining forces on the international stage the Ethical Fashion Show is proof that companies can be profitable without destroying ecosystems.
Whilst pioneering fair-trade and eco friendly techniques the main message emanating from the Tapis Rouge was an appeal to the fashion industry. An appeal to work with a stronger conscience to decrease the environmental impact of the textile industry. Whilst preserving local skills by ensuring the fair trade of goods for everyone, not just those fortunate enough to be living in the Western world.