Swiss luxury brand Bally has announced Berndt Hauptkorn has been appointed as its new CEO as of November 1st.
Since the acquisition of Bally by LABELUX, the Bally senior management team have developed a strategy for maximizing the momentum the brand has acheived in recent years. Hauptkorn is thought to be integral to the the company's future growth, focusing on further developing its shoes, bags and ready-to-wear collections.
‘Bally is an important house with a rich history for quality products. It carries a deeply seeded emotional impact in the market place, and has everything that is needed to become a luxury leader. So for me it is an exciting challenge to be working with the Bally team on shaping the brands future,’ said Hauptkorn.
Founded in Switzerland in 1851, Bally is a luxury brand synonymous with quality and elegance. Best known for its shoes and accessories, the collections combine sophisticated style with the highest quality craftsmanship and finest materials. As part of the LABELUX Group, Bally has emerged as the longest running global luxury brand in the world, over 155 years, with business continuing to go from strength to strength every year.