FASHION GOES GLOBAL
LUXURY BRANDS PARTNER WITH NEW ONLINE FASHION DIRECTORY
Luxury fashion brands have initially been a little slow to take up residence on the world wide web, and until recently with the likes of Burberry and Stella McCartney, fashion hasn't exactly been closely associated with digital technology. But this is all about to change, as more and more leading luxury brands establish e-commerce sites offering international shipping, the choice for consumers is expanding and new online luxury fashion directory, myshoppingsecrets.com aims to make it easier to shop online globally.
www.myshoppingsecrets.com features luxury brands through an online shop and filtered designers directory so consumers can shop directly on their desired brand sites and retailers like Bloomingdales and Hugo Boss with access to their full collections, this provides a valuable partnership for luxury online retailers and an easy way for consumers to browse and shop online stores from one location.
myshoppingsecrets.com was founded in 2011 by New Zealand entrepreneur Emma Ponsonby and her team in London, after looking at where the future of online fashion is heading and wanting to provide a solution for consumers to shop multiple brands in one place, from anywhere in the world.
“The future of online fashion is changing, luxury brands are finding new ways to differentiate themselves online with behavioral targeting, virtual fitting rooms and new ways to provide a brand ‘experience’ as they find their individual personality online and connect through social media, myshoppingsecrets.com provides consumers with access to multiple leading retailers online and we are particularly interested in promoting European brands to the Middle East, USA, and China through our designers directory”.
New designers are frequently added to the directory and plans are underway for new functionality to be added to the site, including the ability for members to save their favourite brands and products in their own personalised directory, so it’s exciting times ahead.
For further information about myshoppingsecrets.com, or to schedule an interview with Managing Director, Emma Ponsonby please contact
media@myshoppingsecrets.com
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@mssecrets
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