The report gives an answer to questions:
•How did Levi Strauss & Co enlarge its business in Russia?
•Why Adidas Group has increased the number of shops up to 500 during the last years in Russia?
•What the opportunities and threats сan be expected by the new players in Russia?
•What is the potential increase in the Russian market clothes in the next 3-5 years?
Why should read this report?
It differs qualitatively from the average marketing products — apart from the usual reviews of the leading players in luxury and other segments, it contains information available only for special consulting companies familiar with underlying mechanisms, practice and subtleties of the Russian apparel market.
Different models of conducting the apparel business in Russia are analyzed in the report — the new anti-crisis formats, franchising scheme, wholesale model, directly operated stores.
Their advantages and disadvantages, differences from the Western practices and the perspectives of future usage are described.
Please, feel free to ask your questions. I welcome all professionals who interested in Russian market.