Hello Fashionistas,

Rouge Noir has a Fashion PR treat for you.

Fashion PR DIY Workshop
Saturday, 4th Feb at the Pimlico Library
Lupus Street, London SW1V 3AT

If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.

The workshop will emphasise practical PR skills and how to use media to benefit a fashion designers business.

Days agenda:

TIME DESCRIPTION
10:00am-10:15am Registration Open
Breakfast / Networking

Welcoming
10:30am-12:30am Essential PR knowledge for the Fashion industry
What is PR? How presence in the media can position your brand and positively affect your bottom line.
What results can be expected? PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.
What PR CAN and importantly CAN’T do for your label? Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales. Your side of the PR bargains Press releases: how to write them and develop relationships with the press
How to pitch ideas to magazines and newspapers
How to resource the media with great content about your label.
Presenter:
Kiki – RougeNoir PR
12:30pm -1:00pm Lunch break
1:00pm – 1:30pm Database basics
Presenter:
Sponsor
1:35pm – 2:00pm
Branding in Fashion Industry
Interplay of brand identity, commercial development
Presenter: Ceci Guicciardi– Brand Strategist
Ceci is a London-based fashion writer and consultant, whose is focused on the interplay of brand identity, commercial development and intellectual property protection in the fashion and luxury industry. She founded BRAND&COMMERCIAL as a strategic resource and consultancy, focused on delivering solutions in commercial strategy and brand development within the luxury fashion industry.
2:05pm – 2:40pm Bloggers are Media?
Getting your brand used by stylists and written about by bloggers
Presenters:
Crystal Deroche – Fashion Sylist
Fashion Blogger

2:40pm – 2:50pm Coffee break
2:55pm – 3:30pm Social Media How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you.
Presenter:
Sarah Heaviside – RougeNoir PR

3:40pm – 4:00pm TellusFashion – an exclusive fashion concierge
Presenter:
Olivia Pinnock – Editor
4:00pm – 5:00pm Networking Reception

Proceeding with the payment you are acepting terms and conditions rougenoirpr.com/workshop/booking-information
Pre-bookings only. Be quick, limited to 20 places. For more information call Kiki at +44 (0) 78 8 22 55 838 or email kiki@rougenoirpr.com