Farfetch.com has posted a 73 per cent rise in traffic from Facebook in second half of the year. The online shop, which gives customers access to a mix of designer boutiques in one website, have seen a sharp rise in the number of Facebook users visiting their website through the social network.

Paul Brine, spokesperson for farfetch.com, comments: "As an online retailer we look to stay at the forefront of digital developments in the fashion world. Although farfetch.com on Facebook's primary objective is to connect with our customers, our increased levels of engagement in the latter half of this year has also had a fantastic impact on the amount of traffic we're receiving to our website through the social network."

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