Fashion companies and publishers are rushing to embrace the opportunities presented by mobile platforms, with two out of three planning to develop digital publications for the iPad, according to new findings from Digital publishing vendor YUDU Media.
Questioning publishers, the research fund that the number of users publishing digital-only magazines (versus a digital version of an existing print magazine) will jump 44 percent in the next 12 months.
The number creating eBooks using digital publishing will increase by 60 percent in the next 12 months.
The number planning to create digital publications for mobile platforms will grow significantly over the next 12 months.
Of those not currently developing digital publications for the iPad, almost 50 percent plan to within 12 months.
“We weren’t surprised that so many digital publishers were interested in mobile platforms, but we were surprised at the speed with which they plan to deploy editions for those platforms,” said Richard Stephenson, CEO of YUDU Media.
“The number planning digital editions for the iPad, for example, outpaces even the number planning editions for the iPhone, even though at the time of the survey the iPad had only been on the market for four months. It seems that readers’ appetites for mobile content is more voracious than even we imagined.”