With retailers in a hurry to try and integrate mobile channels into their strategies, digital specialists are stressing the need for them to get it right first time. Ian Patterson, managing director of Tech Specialist DigiPos Store solutions, says ‘retailers can’t afford to take a trial and error approach.’

Whilst retailers are trying to move with the times and adopt these new forms of technology to enhance business, often this requires new employees to exclusively build these features, which brings both disruption and teething problems. Challenges they face include researching the market, competitive landscape, finding applicable solutions and working from implementation to roll out. It’s a big load and often is bringing with it ‘trial and error style problems.’
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