Follow H&M at Amsterdam Open Air festival 2012, where visitors were styled by H&M's style advisors in fantastic 50s outfits from the H&M for Water collection and photographed against a nostalgic 50's backdrop designed by PaardenKracht. The H&M for Water collection will be available from May 31st 2012. 25% of all sales from this collection will be donated to WaterAid, which helps provide clean water and sanitation to some of the world's poorest areas.