In celebration of the Queen's Diamond Jubilee, luxury department store Harrods has temporality replaces its iconic green canopies with ornate, golden frames showcasing crowns designed exclusively for the store by some of the world’s leading brands.
Drawing inspirations from Harrods decorations for the Queen’s Coronation in 1953, the Knightsbridge store’s facade is lined with Union Jack flags and two 50ft tall regal banners heralding the Queen’s Royal Cypher and St. Edwards Crown.
The Brompton Road windows have been transformed into an exhibition of bespoken display crowns, each of which is based on a replica of the St. Edwards’s coronation crown. Brands that have created a crown include jewellers De Beers and Tiffany & Co, as well as British labels Mulberry and Paul Smith, and Italian fashion houses Prada and Roberto Cavalli.
Alongside the crowns exhibition the store has also put together a dedicated pop-up ballgown boutique in celebration of the V&A’s exhibition, Ballgowns: British Glamour since 1950, featuring an exclusive array of evening gowns created by leading fashion names, including Erdem, Marchesa, Ralph & Russo, Elie Saab and Jenny Packham.
Harrods Store Image Director, Mark Briggs said: “We are delighted to be flying the British flag in celebration of Her Majesty Queen Elizabeth II’s 60 years on the throne. Harrods is proud of its British heritage and working with a host of world-class brands is the perfect way for the store to celebrate this momentous occasion.”
The Ballgowns & Crowns will be on display in-store and in the Brompton Road windows until June 15.
Images: Harrods, Crowns designed by Paul Smith and Mulberry, and the Ballgown pop-up
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