With Spring/Summer campaigns from boldfaced luxury brand names out now, these which fill the early spring magazine pages attract as much reader attention as the editorial features themselves, and therefore make them irresistible opportunities for a designer brand.
Mulberry’s creative director Emma Hill says customers regularly come into stores to ask for products direct from the campaign and describes their advertising as “an important tool that helps us get the theme of the collection across, and helps the consumer understand and appreciate the designs. When people see this come together, they want a part of it.”
For Spring/Summer ones to look out for include Versace, shot by Mert Alas and Marcus Piggott, focusing on water and a collection made up of neoprene fabrics, seashells and seahorses, and lots of gloss.
Whilst the Mulberry campaign, shot by Tim Walker, looks to portray the label in a very English,fun and colourful way, and aims to successfully boost Mulberry’s identity as a young, accessible heritage brand.
Dolce and Gabbana, also looks to its national identity inspired by Italian cinema and shot by Giampaolo Sgura, whilst Christian Dior focuses singularly on its new face, actress Mila Kunis with her Miss Dior bag.
Whilst Louis Vuitton focuses on youth and freshness and its ‘new face’ models carrying arm candy coloured accessories.
It is as good a reason as any to buy spring magazine issues.
Image: Mulberry S/S 12
S/S 12 ads to look out for