Fashion
Wuthering Heights rolls out global fashion-led marketing campaign
What appears at first glance to be another prestige literary adaptation has emerged as one of the most extensive fashion and lifestyle marketing campaigns attached to a film release, not seen since Barbie. Wuthering Heights has been supported by a global, multi-category rollout that positions the film less as a standalone cultural product and...
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Fashion
Mid-market fashion reinvents itself: Why AW25 pricing signals industry shift
The autumn/winter 2025/26 season signals more than just another round of price increases in the fashion industry. It marks a broader shift among mass and mid-market brands attempting to create value in an uneven global economy. A new report from Retviews, an AI-powered intelligence platform by Lectra, has revealed that mid-market players have...
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