Bloomingdale's is to launch Bodymetrics, the body-mapping technology, in its California Palo Alto location to help consumers find their perfect jeans.Bodymetrics' Sizing Pod utilizes 3D body scanning technology to calculate a shopper's size and shape. Shoppers step into a private 'Bodymetrics Pod' at Bloomingdale's where their body is carefully mapped with hundreds of measurements and contours to determine the best jean from all leading brands in stock at Bloomingdale's. The mapping process is designed to find styles of jeans that will fit, flatter and accentuate shoppers' unique shape.
"By merging fashion with technology, we allow our shoppers to get unparalleled style and fit and leave with that elusive pair of
perfectly fitting jeans," says Frank Doroff, vice chairman and GMM for ready-to-wear at Bloomingdale's.
Body-Sizing Pods increase foot-traffic at retail stores, and can help shoppers find better fitting clothes online. Bodymetrics has a three-year track record at Selfridges, the luxury department store in London, where its pod delivers one of the highest retail yields in the world. In the denim department at Selfridges on Oxford Street, the Bodymetrics Pod now accounts for 20 percent of all premium denim sales, said Suran Goonatilake, CEO of Bodymetrics.
"Bodymetrics takes the guesswork out of clothes shopping," said Goonatilake. "It's much easier and far more likely that shoppers will quickly find the perfect fit with our service."