Global dance-exercise class, Zumba Fitness is launching
an apparel collection with luxury British department store, Harrods, marking the lifestyle brand’s first ever customised range.
The bespoke UK-inspired range of Zumba apparel will be exclusive to the store for two months and comprises of more than two dozen unique pieces featuring rich fabrics and stylish silhouettes in its signature bright green and neon pink colours.
Key pieces in the collection include the ‘Jazzy Fishtail Mesh Top’, which features key holes on the shoulders and high low hem for a flattering and stylish-yet-comfortable look; the ‘Jazzy Hooded Vest’ made from a breathable mesh fabric; as well as the ruched leggings and cargo pants featuring reflective tassels.
"Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel exclusive to its international audience," said Adele Harrington, vice president of global consumer products at Zumba Fitness. "When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit. We are looking forward to launching our first retail collection with such an iconic brand."
Zumba Fitness was founded in Miami and now counts more than 12 million fans across 125 countries. According to the brand in the last three years the exercise class has gown nearly 800 per cent, and has helped the company evolve into a lifestyle brand, which now encompassing fitness, entertainment, culture, music, video gaming and apparel.