Victoria’s Secret, the US lingerie retailer, has opened
its first UK store at Westfield’s Stratford City shopping centre, which sits opposite the Olympic Park.
The single floor 1149 sq m store stands out in the shopping centre due to its illuminated pink fronted fascia and is already creating a buzz amongst shoppers with its window displays featuring the Angel’s wings as seen in the label’s annual fashion show.
The store has opened ahead of the brand’s New Bond Street flagship that was delay until August to tap into the increased footfall expected in Westfield Stratford ahead of the Olympic Games which official opens on Friday.
Both stores will feature all Victoria’s Secrets best-selling lingerie collections including Very Sexy, Dream Angels, Bombshell and Body by Victoria, plus specialty collections such as Sexy Little Things and The Lacie.
In addition to selling lingerie, the full line of its fragrances like Victoria's Secret Bombshell, Dream Angels Heavenly and Victoria's Secret Angel will also be available, and to mark the openings, the brand is introducing a limited edition scent Victoria's Secret London.