Fashion Designer Stella McCartney is taking another shot at launching her collection for the Australian retailer Target. The designer's first collection was marred by overcrowding, long queues and an eBay frenzy. The second collection is a direct response to the overwhelming interest first time around.
The new collection, including a luxury accessories range, will launch in stores across Australia on 29 October.
McCartney, who announced she was expecting her fourth child back in July, was unable to attend the launch of the collection in Australia but oversaw the new collection from London.
Launa Inman, Target’s Managing Director, said: “Stella McCartney’s signature style is incredibly appealing to the Australian market. After the overwhelming response to Stella’s initial range for Target in 2007, we are thrilled that she and her team have agreed to a second Designers for Target range.”