Sportswear leads the FashionUnited Top 100 performance

Friday, 09 July 2010
FashionUnited Top 100 Index closed yesterday at 945.63 points,with a rise of 2.49 points following its first day closure at 943.14. US apparel companies were offering a positive performance as banks advanced and in response to the fastest American retail sales growth in four years. This rally, which is lasting for four consecutive days already, is bolstering optimism that consumer spending is weathering a climb in confidence.

Also the casual chic is on vogue, as Polo Ralph Lauren is one of the companies leading the FashionUnited Top 100 Index with an improvement of 3.03 points, followed by its compatriot Perry Ellis International, the American sportswear and casual clothing marketer, which also gained 2.34 points.

But without any doubt the session has been crowned with a spectacular come over by Ted Baker, which rose 8 points after a decline of 1.34 points the previous day.

The proximity to the South Africa World Cup final match and the Wimbledon Tournament are definitively fostering the sportswear sales,as it can be seen in a general up for the sports apparel makers. Once more, those companies based in the United States are the ones showing the best movements of the session. Deckers Outdoors Corporation, the specialist in footwear for outdoor and athletic activities has climbed 4.9% while one of the largest apparel companies in the world, the VF Group which includes brands as Wrangler, Reef, Eastpak, Vans or The North Face, has gone through an increase of 2.64 points. In the meantime, sport footwear makers Puma Ag and Nike also have noticed an escalation of positions, while Lululemon Athletica, the largest maker of technical clothing for yoga, dancing, and running rose more than 4%.

However, and crossing the pond, British sports related retailers are showing poorer performances than their American competitors, driven by a final loss of 2.5 points for JD Sports Fashion. But undoubtedly, falls have been headed by the German lingerie and bath clothing company Triumph, which has registered a drop of 11 points, while IC Companys lost 0.85% of its share value in Denmark.

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