British heritage brand Burberry appointed Sarah Manley
to Chief Marketing Officer to head up the chain’s marketing strategy. Manley previously looked after all communications aspects across traditional and new media.
Looking after Burberry’s social media site The Art of the Trench, and an interactive ad campaign that uses 3D technology to create motion-responsive images and video, Manley was also responsible for developing a global marketing infrastructure. This included the companies four key regions to drive the brand’s marketing and communication strategy around the world.
Burberry is headquarted in London, and founded it 1856. The company features 164 retail stores, 171 concessions (excluding Spain), 45 outlets and 55 franchise stores.