Oscar-winning actress Gwyneth Paltrow has turned fashion
designer and launched a pair of limited edition jeans in collaboration with luxury British denim label MiH Jeans.
The actress has given the brand’s best-selling Marrakesh, which was originally produced in the 70s and features a kick flare style a revamp, giving them a new ‘Real Blue’ colour wash. The jeans will be sold exclusive on her lifestyle website, Goop in the US only priced at $200.
This collaboration marks the second instalment in Patrow’s Goop curated series which seeks out the ‘best of everything’ for its readers and the partnership with MiH aims to give its modern women readers the “perfect blue jean”.
Chloe Lonsdale, founder and creative director of MiH Jeans, said: “It's been really exciting to design a special jean for Goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH. The perfect blue jean is a wardrobe essential and this style will last a lifetime.”