Lanvin for H&M

Monday, 06 September 2010
H&M has revealed its next collaboration will be with French luxury label Lanvin. The H&M line will be designed by Lanvin's artistic director, Alber Elbaz, and menswear designer Lucas Ossendrijver. The collection will go on sale Nov. 23 in 200 H&M stores worldwide.

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less," said Elbaz in a statement.

"I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world."

Lanvin follows the likes of designers Karl Lagerfeld and Stella McCartney who have created lines for the brand.

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